Ford Combines Past And Future With New Electric Pickup Truck

The new concept for the Ford F-100 Eluminator was recently revealed, and it appears to bridge past generations with the future.  

Ford recently released its plan for a new all-electric F-100 pickup truck in Las Vegas at the SEMA show, which is a conference that displays automotive specialty. The Ford F-100 Eluminator concept was unveiled in the form of a retro 1978 F-100 pickup truck.  

This concept differs in that it has replaced its motor and battery with Ford’s 2021 Mustang Mach-E GT Performance Edition’s model. The interior of the car also appears to be consistent with the Mach-E electric model.  

Ford’s intention with the new vehicle is to display its “e-crate motor”, which is being sold across varying models at different dealerships and online as well. These are engines that so far have been available from the company, but only through customizing vehicles.   

E-Crate motors van produce up to 480 horsepower and 634 foot-pounds of torque, which is on par with many traditional engines. Ford Global Director of Accessories and Licensing Eric Cin states in a release that the concept is a preview of “how (Ford) is supporting customers as they go all-electric and embrace zero-tailpipe emissions performance, even for our heritage vehicles”.  

The unveiling of this concept from Ford also appears to have the intent of adding excitement for the new Electric F-150 Lightning pickup, which is set to be released in early 2022. This truck is expected to act as a key benchmark for the future of electric pickup trucks, as it is yet to be seen if pickup truck customers are ready to go all-in on electric vehicles.   

The F-100 Eluminator appears to also act as a marketing pitch to try and answer these questions. Its combination of the retro frame and new technology is meant to act as a bridge between traditional pickup truck customers.